Tools to Organize, Inspire & Increase Sales
I recently installed a new program to organize my photos, after years of them lurking on old memory cards in forgotten drawers (as CEO of Delkin, I have an unlimited supply of memory cards!) and on multiple HDD’s on old and new computers.
The act of finding and viewing some of my old and forgotten images inspired me to do more photography. It even made me buy new cartridges for my old image printer, take some images into a local camera store for restoration, buy some frames and matte boards and buy a new prime lens.
When you review, organize and find lost images, and put them in a well-organized and retrievable place, you are reminiscing about past people, good times, holidays and vacations. What better primer is there to energize your photography needs and wants than that? Enjoying your past efforts makes you want to go out and do it some more.
A recent research report by Suite 48 Analytics asked 1,009 smartphone and digital photographers what impact organizing their photos, so that they were “at their fingertips”, would have on their actions. The answer was that they would do a lot more; 41% expected to edit more and 12% “way more”. The next biggest categories were “taking photos” and “turning photos into prints”. Clearly there is a connection between organizing your chaos of images into actions, like to edit, print and take more images.
If you sell image organization software, perhaps it is time to push it. If you do not, perhaps it is time to stock it. How about a class by experts to help customers overcome the inertia in starting the process? Show some best practices and procedures. An email to all of your past customers, active or not, sparking their interest in “getting organized” and reviewing their images might lead to more business.
SHAMELESS PLUG — Delkin Devices now sells a 1TB USB 3.0 External Solid State Drive expressly for the purpose of organizing images and it comes with a FREE 1 year subscription to Mylio Advanced, a great image organizing tool. I chose Mylio because it allowed me to organize my images (over 100,000) and keep them on all my devices. I can now pull up any of my images on my smartphone and it uses very little space by showing a thumbnail of my original high-resolution image residing on my home PC. The next revision promises built-in face recognition, which is a free upgrade. To me, that is the Holy Grail for image organization. For more information on the 1TB RhinoDrive USB 3.0 External SSD, please click here.
Very best regards,